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Neulich im Paläozän

März 2008 | Meinung von Joerg Petzold | Neue Artikel per Mail erhalten

sieger.jpg

“Pass auf, sitzen zwei Neanderdandys am Grand Canyon und grillen sich ‘nen Leguan…” – wenn irgendwas so losgeht, kann nicht mehr viel schiefgehen. Schon gar nicht, wenn es sich bei den beiden um Badesalz handelt, die sich neuerdings für die Sparkassengruppe Hessen/Thüringen die dialektalen Bälle zuwerfen.

Die Kampagnenseite “Die Sieger” soll vor allem die jüngere Zielgruppe ereichen und trifft dabei ziemlich ins Schwarze. Mit allerlei Zitaten (Kubricks schwarzer Monolith, K.I.T.T.’s Sensor etc.) gespickt, geschmackvoller Visualisierung und unpeinlicher Ansprechhaltung – la “Das Ding mit dem man aus nichts Geld macht wenn mal was schiefgeht” hat oktoNet extrem gute Arbeit abgeliefert. Findet übrigens auch der Werbeblogger.

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